Why Small Scale Businesses should hire an SEO

Ranking on search engines has become a key objective which businesses of all scales are now striving towards. It is has become abundantly clear that without adequate SEO, the visibility efforts of most of these companies are stuck in a void.

A huge portion of the marketing budget in most small scale businesses is dedicated to hiring professional Search Engine Optimization services. Then again, dozens of a SEO companies would appear out of a single search. This is why it is often confusing for companies to know which SEO to hire for their campaigning objectives.

To understand which are the best affordable Seo Services for hire in Dublin, it is important to determine the factors that require SEO within a company and what SEO services facilitate those factors.

Read on to find out!

What are SEO services and what do they include :-

SEO or Search Engine Optimization are all those services which are provided by an agency or freelancer, contributing to the visibility efforts of a company. SEO helps a website achieve greater visibility through the help of organic search.

This raises the question of exactly how useful is SEO in the process of increasing a site's visibility. More than 90% of a website's organic traffic is generated through SEO. It involves services like on-page seo, off-page seo as well as technical. SEO is essentially the process that helps crawlers from Search Engines navigate to your content and index it onto their own server.

Upon indexing the site, search engines will rank the content based on how relevant it is to the search enquiry. There are several other challenges that needs to be addressed by an SEO in order for their site to get a ranking. Some of them are in the following;

1. There are over 5.8 Billion searches a day on Google.

2. Only 16-20% of all searches are completely original and has never been searched before.

3. 60% of these searches occur through Smartphone's.

4. More than half of all "Near Me" queries are store visits.

5. Google has 92% share of the search engine market.

6. 75% of all users won't go past the first page on Google.

Why a company needs SEO services :-

The reason for hiring an SEO company is the same reason behind hiring any company. Maintaining a dedicated team of optimizers and tracking the effort invested behind each ranking result can be hustling. Which is why SEO service providers (Both agency and individual) are great for;

1. Getting specialized hands-on assistance and consultation from SEO experts.

2. Saving time by outsourcing tasks like keyword research, content creation and building links.

3. Accessing software for tracking ROI and Rankings.

Hiring an SEO agency is a major investment, one that promises fruitful returns if the right set of talent were to be hired. This will help companies automate their SEO efforts using a plug-in service model, hence saving them more time that can be utilized in other creative things.

Signs that Indicate a Company needs to hire SEO Services :-

The format of service for SEO can vary between 'one time' SEO and continuous SEO. Businesses that heavily rely on the visibility of their website in order to gain more, leads or traffic are in need of SEO the most.

The following signs indicate that a company requires professionals SEO assistance;

• Ø Diminishing Web Traffic: When there is a sudden dip in the ongoing traffic of a website, this could be concerning. An SEO audit of said website can often determine the cause quite easily. This could be because of technical issues like inconvenient UI/UX design, content that is out of date, or the site is being penalized by Google for breach in quality.

• Increasing Bounce Rate: Bounce Rates refer to the users who jump ship after only vesting a single page of the website. An average bounce rate is not likely to be a matter of concern but when the rate is increasing exponentially, there is usually a reason that would come to light through an SEO audit. For example, bad UI, ambiguous Title Tags/Meta Descriptions, Slow Loading Time, Lacking Mobile Compatibility and Poor Quality in Content are the most common reasons for spiking bounce rates.

• When Competition Rankings are Higher: Doing a competitor analysis is a great way of understanding why the competition is ranking higher, especially in high value keywords. There are two factors that are inherently involved in higher rankings; relevance and authority. Better content, design and back linking can help measure a site's relevancy and authority in a domain.

• Reducing the CPC: Good SEO helps balance out the need for running paid ads. Although, it is highly effective in generating links, as long as there are paid ads. However, generating leads through paid ads incurs a CPC (Cost Per Click) which is why organic search is far more feasible, effective and cost saving.

• Measurable ROI: This is probably the most beneficial aspect of search engine optimization. With the help of tools like Google Search Console and Google Analytics, it is quite possible to measure metrics like goal conversions and event tracking. Data can be collected which is deconstructed and analyzed to measure the traffic and its improvements in term of ROI.

Search Engine Optimization is quite a crucial aspect of content distribution and marketing. Search Engines are being used around the clock and is where all the traffic in the internet passes through. Successful SEO has helped several companies in making the best out of limited resources. It is the most effective marketing technology of our time.